SKEPTA X HAVANA CLUB
When Skepta was approached by Havana Club to create a special edition bottle design Metallic crafted a 360º campaign to celebrate. Finding inspiration in Skepta’s Yoruba roots the campaign celebrated the Cuban concept of aché – the universal energy that binds us all. With a timely release the campaign highlighted the importance of community at a time of global lock down.
When Skepta was approached by Havana Club to create a special edition bottle design Metallic crafted a 360º campaign to celebrate. Finding inspiration in Skepta’s Yoruba roots the campaign celebrated the Cuban concept of aché – the universal energy that binds us all. With a timely release the campaign highlighted the importance of community at a time of global lock down.
SERVICES
CREATIVE DIRECTION
CREATIVE PRODUCTION
CREATIVE STRATEGY
CREATIVE DIRECTION
CREATIVE PRODUCTION
CREATIVE STRATEGY
![](https://freight.cargo.site/t/original/i/ec77f72c4258635726d8e86d9ff4434e4d9b0be1bc4164cd492dd13a739ae406/DSC_8416_by_alyasmusic.jpg)
![](https://freight.cargo.site/t/original/i/f4e022cabdf67b5000b8a85e14d8f31c5974dcdf7efde6fd59f87855b6ecfeb4/skepta-final-retouch-copy.jpg)
![](https://freight.cargo.site/t/original/i/9bf0af6865eba6ecc94974dfd5f74c05fff3a6149b256aac43cb91e5fb08966b/DSCF9527_1-RET3.jpg)
![](https://freight.cargo.site/t/original/i/8d4f16da18a0efcc96599f318c8e61616ddf82460f158a9513d042681dcf4ef7/DSCF9331-RET3.jpg)
![](https://freight.cargo.site/t/original/i/df0931bcd3b75980be45f8328a6c7d1d3add70cae5ed95e7c0b0f77706b1fdf0/IMG_3500_1-RET3.jpg)
![](https://freight.cargo.site/t/original/i/aad98c8391ce9237417efdf542b93d7d8f50180719bfb839efcd0ae447db0972/DSCF9232-RET2.jpg)
![](https://freight.cargo.site/t/original/i/81003f4d06ce5bf2515cb85b801366267e6de3b2a1bf6a27b9ff70a887b4b609/DSCF9305.jpg)
![](https://freight.cargo.site/t/original/i/cadf86983a17a56388d0414bc059001541592c3a2aaf4dc1e404d77b9a143944/IMG_2822-RET2.jpg)
![](https://freight.cargo.site/t/original/i/302f7d15f08765c9b662c972e45548783cbed86b6729cbc829f356b7d679d954/IMG_3290_1-RET3.jpg)