NIKE x SKEPTA AIR MAX DELUXE SK
Following the release of Skepta’s breakout single "That's Not Me," New York City became a crucial jump-off point in Skepta's push to propel the grime music genre to global heights. The Nike Air Max Deluxe SK encapsulates his relationship to the city, as well as signalling Skepta’s connection to likemided communities all over the world. To celebrate, we embarked on a campaign and global tour under the title ‘Never Sleep On Tour’, an ethos that has fueled Skepta’s work rate. We knew that the strength of the launch would lie in our ties with a global community, so the campaign saw Skepta link with friends in key cities, establishing connections and advocacy in each town. We captured the entire journey in a multimedia campaign brought to life on a digital hub at neversleepontour.com
Following the release of Skepta’s breakout single "That's Not Me," New York City became a crucial jump-off point in Skepta's push to propel the grime music genre to global heights. The Nike Air Max Deluxe SK encapsulates his relationship to the city, as well as signalling Skepta’s connection to likemided communities all over the world. To celebrate, we embarked on a campaign and global tour under the title ‘Never Sleep On Tour’, an ethos that has fueled Skepta’s work rate. We knew that the strength of the launch would lie in our ties with a global community, so the campaign saw Skepta link with friends in key cities, establishing connections and advocacy in each town. We captured the entire journey in a multimedia campaign brought to life on a digital hub at neversleepontour.com
SERVICES
CREATIVE DIRECTION
MARKETING STRATEGY
COMMUNITY STRATEGY
PRODUCTION
CREATIVE DIRECTION
MARKETING STRATEGY
COMMUNITY STRATEGY
PRODUCTION
