NIKE x SKEPTA AIR MAX 97 SK
METALLIC conceptualised and continues to lead the creative direction of SK Air, a sportswear line by Nike and Skepta. Already three seasons deep, SK Air remains a focus as the brand continues to build.
The first official SK Air footwear release was inspired by Skepta’s love of the Moroccan town of Essaouira. To celebrate it’s launch we brought a taste of Essaouira to London, building a pop-up bazaar that hosted stalls from the likes of Skepta’s personal barber and jeweller, local London creatives like Ryan Hawaii, and Skepta’s own brand, Mains. The launch moment effortlessly brought press, fans and supporters into the SK Air world, with notable guests including A$AP Rocky and Virgil Abloh.
METALLIC conceptualised and continues to lead the creative direction of SK Air, a sportswear line by Nike and Skepta. Already three seasons deep, SK Air remains a focus as the brand continues to build.
The first official SK Air footwear release was inspired by Skepta’s love of the Moroccan town of Essaouira. To celebrate it’s launch we brought a taste of Essaouira to London, building a pop-up bazaar that hosted stalls from the likes of Skepta’s personal barber and jeweller, local London creatives like Ryan Hawaii, and Skepta’s own brand, Mains. The launch moment effortlessly brought press, fans and supporters into the SK Air world, with notable guests including A$AP Rocky and Virgil Abloh.
SERVICES
CREATIVE DIRECTION
MARKETING STRATEGY
COMMUNITY STRATEGY
PRODUCTION
CREATIVE DIRECTION
MARKETING STRATEGY
COMMUNITY STRATEGY
PRODUCTION
