NIKE X SKEPTA SK SHOX TL
When Skepta was bestowed a chieftainship in his ancestral village in Nigeria, it was a moment of reflection for him; a milestone that reaffirmed the dedication he has to his vision . So when Skepta was approached by Nike to collaborate on the SK Shox he wanted to create a shoe that symbolised how big dreams and hard graft pays off.
Our campaign, shot by Joshua Woods, paved the way for the shoe’s release, visualising the dreams of young people in a way that felt bold, aspirational, to the point, and as sleek as the footwear itself. Behind the campaign was an authentic message of empowerment, underwritten by the story of Skepta’s chieftainship and ‘royal’ status, an inspiration to young audiences everywhere.
When Skepta was bestowed a chieftainship in his ancestral village in Nigeria, it was a moment of reflection for him; a milestone that reaffirmed the dedication he has to his vision . So when Skepta was approached by Nike to collaborate on the SK Shox he wanted to create a shoe that symbolised how big dreams and hard graft pays off.
Our campaign, shot by Joshua Woods, paved the way for the shoe’s release, visualising the dreams of young people in a way that felt bold, aspirational, to the point, and as sleek as the footwear itself. Behind the campaign was an authentic message of empowerment, underwritten by the story of Skepta’s chieftainship and ‘royal’ status, an inspiration to young audiences everywhere.
SERVICES
CREATIVE DIRECTION
MARKETING STRATEGY
COMMUNITY STRATEGY
PRODUCTION
CREATIVE DIRECTION
MARKETING STRATEGY
COMMUNITY STRATEGY
PRODUCTION
