NIKE X SKEPTA AIR MAX 97 BW
The Nike SK Air 2 was inspired equally by London, Skepta’s hometown, and Paris, the first city to adopt him outside his own. We knew our campaign had to pay tribute to both capitals. Starting with a bold visual direction and shoot that placed Skepta in the City of Light, we followed up with a journey that took Skepta and friends on the Eurostar to Paris, where we threw a party (in an arcade no less!) that saw round-the-block queues of Parisians to take part. We invited the new generation of French talent to perform, while a partnership with Rinse Radio educated French consumers about UK grime culture.
The Nike SK Air 2 was inspired equally by London, Skepta’s hometown, and Paris, the first city to adopt him outside his own. We knew our campaign had to pay tribute to both capitals. Starting with a bold visual direction and shoot that placed Skepta in the City of Light, we followed up with a journey that took Skepta and friends on the Eurostar to Paris, where we threw a party (in an arcade no less!) that saw round-the-block queues of Parisians to take part. We invited the new generation of French talent to perform, while a partnership with Rinse Radio educated French consumers about UK grime culture.
SERVICES
CREATIVE DIRECTION
MARKETING STRATEGY
COMMUNITY STRATEGY
PRODUCTION
CREATIVE DIRECTION
MARKETING STRATEGY
COMMUNITY STRATEGY
PRODUCTION
