NEVER SLEEP ON TOUR
Connecting Skepta’s 2018 world tour with the launch of the Nike Air Max Deluxe SK, Metallic created Never Sleep On Tour, a multimedia campaign and global release tour.
Since 2014, Skepta’s creative journey has seen him introduce Grime to the wider world, often through local connections in key cities. Conceptualised as “a movie in real time” Never Sleep on Tour saw Skepta and his crew go from city to city, reuniting with his global community of creatives.
Connecting Skepta’s 2018 world tour with the launch of the Nike Air Max Deluxe SK, Metallic created Never Sleep On Tour, a multimedia campaign and global release tour.
Since 2014, Skepta’s creative journey has seen him introduce Grime to the wider world, often through local connections in key cities. Conceptualised as “a movie in real time” Never Sleep on Tour saw Skepta and his crew go from city to city, reuniting with his global community of creatives.
SERVICES
CREATIVE DIRECTION
PRODUCTION
CREATIVE DIRECTION
PRODUCTION
