HAVANA CLUB CUBAN SPICED
Long term Metallic partner Havana Club, asked the team to launch their brand new product ‘Cuban Spiced’ with a fun ‘spicy’ content concept, featuring a lead ambassador. We engaged London based rapper Ms Banks to create ‘Raise One’, a three part series spotlighting businesses who have been keeping the spirits high during lockdown. Focussing on the pillars of music (No Signal Radio), food (Trap Kitchen) and dance (Chop Daily), as well as a hero photo shoot to launch the product with Tion Wayne, Leah Abbott, Denise Dainty, Irene TTYA and Banks sharing a spiced rum and cola.
The campaign drove 15K views on YouTube and upwards of 3million organic impressions across social channels.
Long term Metallic partner Havana Club, asked the team to launch their brand new product ‘Cuban Spiced’ with a fun ‘spicy’ content concept, featuring a lead ambassador. We engaged London based rapper Ms Banks to create ‘Raise One’, a three part series spotlighting businesses who have been keeping the spirits high during lockdown. Focussing on the pillars of music (No Signal Radio), food (Trap Kitchen) and dance (Chop Daily), as well as a hero photo shoot to launch the product with Tion Wayne, Leah Abbott, Denise Dainty, Irene TTYA and Banks sharing a spiced rum and cola.
The campaign drove 15K views on YouTube and upwards of 3million organic impressions across social channels.
SERVICES
STRATEGY
CREATIVE DIRECTION
PRODUCTION
ARTIST RELATIONS
STRATEGY
CREATIVE DIRECTION
PRODUCTION
ARTIST RELATIONS
