FENTY LONDON LAUNCH
Metallic Inc supported the London launch of luxury fashion brand Fenty. We knew that authentic communities are at the heart of strong brands like Fenty and are the key to success. Our job was to galvanize these women at a crucial moment for the brand. Through a dynamic influencer strategy that included fittings and gifting, and an in-store launch moment at Selfridges, we made sure that Fenty was the talk of the town when brand founder, Rihanna, arrived in the capital for the British Fashion Awards. Our ongoing VIP seeding and community strategy ensured that Fenty stayed front of mind beyond the initial launch moment.
Metallic Inc supported the London launch of luxury fashion brand Fenty. We knew that authentic communities are at the heart of strong brands like Fenty and are the key to success. Our job was to galvanize these women at a crucial moment for the brand. Through a dynamic influencer strategy that included fittings and gifting, and an in-store launch moment at Selfridges, we made sure that Fenty was the talk of the town when brand founder, Rihanna, arrived in the capital for the British Fashion Awards. Our ongoing VIP seeding and community strategy ensured that Fenty stayed front of mind beyond the initial launch moment.
SERVICES
MARKETING STRATEGY
COMMUNITY STRATEGY
PRODUCTION
MARKETING STRATEGY
COMMUNITY STRATEGY
PRODUCTION
