DUA LIPA X PEPE JEANS
METALLIC INC partnered with Pepe Jeans to launch the brand’s Dua Lipa collaboration. We were tasked with merging the brand’s Portobello Road heritage with Dua’s passion for club culture. Our answer was a one-night-only event that encompassed a pop-up marketplace where guests could ‘get ready’ for the night ahead. The event then transitioned into a spectacular club night in a second space led by performances by DJs New Found Form and Neneh Cherry. We made sure that Dua Lipa’s fans could experience the action as it happened, with a content strategy that saw us shoot, edit, and share a number of films to social media with an on-site production team over the night. The event garnered widespread press and social media coverage.
METALLIC INC partnered with Pepe Jeans to launch the brand’s Dua Lipa collaboration. We were tasked with merging the brand’s Portobello Road heritage with Dua’s passion for club culture. Our answer was a one-night-only event that encompassed a pop-up marketplace where guests could ‘get ready’ for the night ahead. The event then transitioned into a spectacular club night in a second space led by performances by DJs New Found Form and Neneh Cherry. We made sure that Dua Lipa’s fans could experience the action as it happened, with a content strategy that saw us shoot, edit, and share a number of films to social media with an on-site production team over the night. The event garnered widespread press and social media coverage.
