AMAZON MUSIC +44
Metallic Inc were tasked with creating the rebrand for Amazon Music’s UK focused Black music playlist ‘+44’, from renaming the playlists original ‘UK Fire’ title, to art direction, production, content strategy and beyond, amassing over 13,000 followers in under a year, and hundreds of thousands of views across various content pillars.
With high quality live music content including Burna Boy, Potter Payper, Jorja Smith, Central Cee and beyond, as well as up and coming talents such as Midas the Jagaban, +44 became a launch pad and a release week staple for UK artists.
![]()
![]()
Metallic Inc were tasked with creating the rebrand for Amazon Music’s UK focused Black music playlist ‘+44’, from renaming the playlists original ‘UK Fire’ title, to art direction, production, content strategy and beyond, amassing over 13,000 followers in under a year, and hundreds of thousands of views across various content pillars.
With high quality live music content including Burna Boy, Potter Payper, Jorja Smith, Central Cee and beyond, as well as up and coming talents such as Midas the Jagaban, +44 became a launch pad and a release week staple for UK artists.
SERVICES
BRANDING
STRATEGY
ORGANIC AND PAID SOCIAL
ARTIST RELATIONS
PRODUCTION AND CONTENT CREATION
BRANDING
STRATEGY
ORGANIC AND PAID SOCIAL
ARTIST RELATIONS
PRODUCTION AND CONTENT CREATION
